Capture the ideas. Choose the work. Ship DeerCamp.
DeerCamp is a legacy engine for camp memory, tradition, and stewardship. This internal tool protects the best ideas we surface, connects growth execution to product decisions, and keeps the next actions visible.
Connected Systems
Keep the tools separate, but let this page act as the hub.
Growth Dashboard
Reads camp records, groups DCF installs by source/campaign, and highlights DC+ conversion potential.
Outreach CRM
Airtable remains the prospect database for taverns, processors, contact data, campaign IDs, and follow-up status.
Membership Playbook
Defines DCF / DC+ / DCP tier strategy, upgrade reasons, pricing logic, and build priorities.
Strategy Ledger
This page captures product ideas, decisions, roadmap direction, active work, and weekly review notes.
Membership Strategy
Keep tier strategy visible without turning the Command Center into the full Membership Playbook.
DCF / Free
A complete starter camp that gets stewards live, invites members, and proves the memory-first value of DeerCamp.
DC+
The operating upgrade: stewardship tools, privacy, roles, rules, planning, maps, support, and cleaner camp management.
DCP
The legacy tier: archive, annual recaps, memory books, timeline/history, recovery, exports, and premium preservation.
Current founder implication
- Prove DCF camp creation from real outreach.
- Activate stewards so camps have members, memories, rules, and useful sections.
- Convert high-intent DCF camps into DC+ before overbuilding DCP.
- Use GSS for high-touch learning and early revenue.
Build-order guardrail
Growth Engine
Track the campaigns that can turn offline hunting-community attention into camp creation and DC+ upgrades.
Growth Snapshot
Campaign Rules
- Do not duplicate Airtable rows in this strategy page.
- Use this page to decide which campaign deserves attention next.
- Use Growth Dashboard to judge whether the campaign creates camps.
- Use Airtable to manage exact prospects, enrichment gaps, and follow-up dates.
Active Campaigns
| Campaign | Audience | Asset / Offer | Status | Next move |
|---|
Active Work Board
Separates real execution from parked potential. Use one-tap buttons to move cards: Now, Next, Later, or Mark Validated.
Idea Vault
Capture first. Promote only when there is a clear reason to act.
Quick Capture
Optimized for van use. Save the thought fast; refine it later.
Add surfaced idea
Decision Log
Prevents re-litigating choices and preserves why we made them.
| Decision | Reason | Impact | Revisit trigger |
|---|
Product Roadmap
The current tool used rigid year/quarter planning. Keep that history below, but operate mainly from Now / Next / Later.
Operating Philosophy
The foundation from the original strategy page stays intact, but is now connected to execution.
Founder Promise
DeerCamp exists to preserve camp memories with respect, privacy, and long-term access. Memories remain owned, protected, and never exploited.
Guiding Principles
- Ship value in small slices.
- Reduce friction in core flows.
- Design for real-world constraints: offline, poor network, older devices, and camp conditions.
- Never let monetization block access to existing memories.
Asset Library
A quick reference for the files, URLs, and artifacts that support execution.
Campaign Assets
- WI-TAVERN QR posters PDF/JPG
- Processor poster templates
- Partner IDs and /r short links
- Outreach copy templates
Product Assets
- Camp Swede demo URL
- Camp Ripley DC+ validation
- CampFieldApp screenshots
- App store release artifacts
- Membership Playbook tier strategy
Brand / Legal
- Trademark attorney brief
- Privacy policy repo
- Founder Promise
- DCF / DC+ / DCP naming rules
Weekly Review
A simple rhythm to turn creative pace into shipped progress.
This Week’s Review
Review Prompts
- What did we ship?
- What did we learn?
- What are we ignoring that still matters?
- What idea deserves promotion from the vault?
- What should be killed, parked, or simplified?
User Flows
Preserved from the original tool. Replace DeerCamp User Flows.png anytime and redeploy.
View User Flowsclick to collapse/expand
Legacy Year / Quarter Ledgerreference only
The original tool contained a large 2026–2028 quarter ledger. Keep those items as strategic history, but promote only the items that earn a place in Active Work, Idea Vault, or Decision Log.
2026
- Memory-first positioning
- Offline-safe capture
- Private by default
- Voice-recorded stories
2027
- Brand protection
- Shared camp memories
- Camp PC experience
- Founder promise / not-for statement
2028
- Legacy / handoff scenarios
- Physical-world outputs
- Long-term preservation