Mission
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Founder operating system
Capture the ideas. Choose the work. Ship DeerCamp.
DeerCamp is a legacy engine for camp memory, tradition, and stewardship. This internal tool protects the best ideas we surface, connects growth execution to product decisions, and keeps the next actions visible.
Founder Morning Brief
Is DeerCamp OK?
Reading the current DCOR state…
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Vision
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Values
Preparing the current DeerCamp operating story…
Card 2 - Decision Engine
Decide!
Evidence, not opinion. Resolve the decisions requiring Founder attention.
Needs attention
0 decisions
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Problem or opportunity
Reading DCOR state...
Evidence
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Recommendation
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Card 3 - Execution Engine
Execute
Move the three priorities that matter most right now.
On plan
3 priorities
Reading the active DCOR execution priorities...
Card 4 - Learning Engine
Learn
Turn assumptions and evidence gaps into validated business learning.
Evidence needed
5 learnings
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Expected
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Actual
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Current insight
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Evidence gap
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Recommended next move
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Card 5 - CampIntelligence
CampIntelligence
Use what DeerCamp knows now to improve the next decision.
Low confidence
5 insights
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Current intelligence
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Why this matters
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Recommended next action
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Founder Field Mode
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Current priority
Growth + Release + Video
App store path, outreach engine, and founder-led video content.
Active growth channel
Taverns
WI-TAVERN proved the pattern; expand state-by-state.
Revenue path
DCF → DC+ → GSS
Create free camps, activate stewards, convert high-intent camps to Plus; use GSS for high-touch setup.
Idea control
Vault first
Good ideas enter the vault before they distract the roadmap.
Connected Systems
Keep the tools separate, but let this page act as the hub.
Growth Dashboard
Reads camp records, groups DCF installs by source/campaign, and highlights DC+ conversion potential.
Outreach CRM
Airtable remains the prospect database for taverns, processors, contact data, campaign IDs, and follow-up status.
Membership Playbook
Defines DCF / DC+ / DCP tier strategy, upgrade reasons, pricing logic, and build priorities.
Strategy Ledger
This page captures product ideas, decisions, roadmap direction, active work, and weekly review notes.
Membership Strategy
Keep tier strategy visible without turning the Command Center into the full Membership Playbook.
DCF / Free
Capture this season
A complete starter camp that gets stewards live, invites members, and proves the memory-first value of DeerCamp.
DC+
Run your camp better
The operating upgrade: stewardship tools, privacy, roles, rules, planning, maps, support, and cleaner camp management.
DCP
Preserve your camp forever
The legacy tier: archive, annual recaps, memory books, timeline/history, recovery, exports, and premium preservation.
Current founder implication
- Prove DCF camp creation from real outreach.
- Activate stewards so camps have members, memories, rules, and useful sections.
- Convert high-intent DCF camps into DC+ before overbuilding DCP.
- Use GSS for high-touch learning and early revenue.
Build-order guardrail
Do now
Strengthen DCF → DC+ activation signals and the Steward Toolkit.
Do next
Package DC+ around camp operations: roles, access, rules, maps, planning, support.
Do later
Promote DCP only after archive, recap, memory book, and preservation demand is proven.
Growth Engine
Track the campaigns that can turn offline hunting-community attention into camp creation and DC+ upgrades.
Growth Snapshot
Current channel
Tavern / supper club outreach with QR posters and campaign IDs.
CRM source
Airtable DeerCamp Partnership Outreach.
Metrics source
Growth Dashboard / admin-metrics.html attribution and conversion pipeline.
Next action
Enrich 50 new prospects per state and keep campaign IDs consistent.
Campaign Rules
- Do not duplicate Airtable rows in this strategy page.
- Use this page to decide which campaign deserves attention next.
- Use Growth Dashboard to judge whether the campaign creates camps.
- Use Airtable to manage exact prospects, enrichment gaps, and follow-up dates.
Active Campaigns
| Campaign | Audience | Asset / Offer | Status | Next move |
|---|
Active Work Board
Separates execution from parked potential and preserves finished work in a searchable completed log.
Completed Work Log
Finished, validated, or handed-off work moves here instead of disappearing.
Video Content System
Keeps the main Fiverr video, short-form cuts, founder story, and legacy content organized by purpose and next action.
Package in production
With Fiverr editor
- Main DeerCamp hero / app video: 45–60 seconds.
- 2–3 shorts cut from the main video for social, app listing support, and outreach.
- Core promise: capture a field memory, preserve it, and bring it back to camp.
Founder / brand depth
Next wave
- Founder Origin Story: why DeerCamp exists and why the memories matter.
- Steward Story: the person who keeps the camp organized and alive.
- Legacy Series intro: the emotional umbrella for camp history, fathers, mentors, traditions, and old photos.
Conversion stories
Planned
- Camp Memory Story: one field memory becomes camp history.
- Grandfather → Father → Son: generational continuity and preservation.
- Steward-focused cut: one private place for members, memories, rules, updates, and camp life.
Video Roadmap
| Video | Purpose | Status | Next action |
|---|---|---|---|
| Main Hero / App Video | Explain the product promise and field-to-camp workflow. | In production | Review Fiverr first cut against the core promise and tagline. |
| Shorts Package | Create quick social and listing-friendly cutdowns. | In production | Select 2–3 angles: capture, living archive, not just the hunt. |
| Founder Origin Story | Build trust and explain why DeerCamp exists. | Next | Draft 60–90 second script from Camp Swede, old photos, Deer Books, and the memory-preservation mission. |
| Legacy Series | Develop emotional content around camp history and family tradition. | Next | Pick the first episode theme: Origins, Dad, Traditions, The Crew Years, or Harvest Stories. |
| Steward Story | Speak directly to the camp organizer / landowner / family lead. | Planned | Outline a 30–45 second persona video around keeping the camp together. |
| Camp Memory Story | Show how a small moment today becomes camp history tomorrow. | Planned | Script one specific memory example with field capture and later playback. |
| Grandfather → Father → Son | Emotional flagship legacy spot. | Planned | Hold until the founder story and Legacy Series frame are clear. |
Idea Vault
Capture first. Promote only when there is a clear reason to act.
Quick Capture
Optimized for van use. Save the thought fast; refine it later.
Add surfaced idea
Saved locally in your browser. Use this as a capture surface; major changes can later be baked into the HTML.
Decision Log
Prevents re-litigating choices and preserves why we made them.
| Decision | Reason | Impact | Revisit trigger |
|---|
Product Roadmap
The current tool used rigid year/quarter planning. Keep that history below, but operate mainly from Now / Next / Later.
Operating Philosophy
The foundation from the original strategy page stays intact, but is now connected to execution.
Founder Promise
DeerCamp exists to preserve camp memories with respect, privacy, and long-term access. Memories remain owned, protected, and never exploited.
Guiding Principles
- Ship value in small slices.
- Reduce friction in core flows.
- Design for real-world constraints: offline, poor network, older devices, and camp conditions.
- Never let monetization block access to existing memories.
Asset Library
A quick reference for the files, URLs, and artifacts that support execution.
Campaign Assets
- WI-TAVERN QR posters PDF/JPG
- Processor poster templates
- Partner IDs and /r short links
- Outreach copy templates
Product Assets
- Camp Swede demo URL
- Camp Ripley DC+ validation
- CampFieldApp screenshots
- App store release artifacts
- Fiverr hero video package
- Founder / Legacy video roadmap
- Membership Playbook tier strategy
Brand / Legal
- Trademark attorney brief
- Privacy policy repo
- Founder Promise
- DCF / DC+ / DCP naming rules
Weekly Review
A simple rhythm to turn creative pace into shipped progress.
This Week’s Review
Review Prompts
- What did we ship?
- What did we learn?
- What are we ignoring that still matters?
- What idea deserves promotion from the vault?
- What should be killed, parked, or simplified?
User Flows
Preserved from the original tool. Replace DeerCamp User Flows.png anytime and redeploy.
View User Flowsclick to collapse/expand
Legacy Year / Quarter Ledgerreference only
The original tool contained a large 2026–2028 quarter ledger. Keep those items as strategic history, but promote only the items that earn a place in Active Work, Idea Vault, or Decision Log.
2026
- Memory-first positioning
- Offline-safe capture
- Private by default
- Voice-recorded stories
2027
- Brand protection
- Shared camp memories
- Camp PC experience
- Founder promise / not-for statement
2028
- Legacy / handoff scenarios
- Physical-world outputs
- Long-term preservation