This playbook aligns product development, pricing, and sales messaging across DeerCamp’s three membership levels: FF (Free Forever), DC+ (DeerCamp Plus), and DCP (DeerCamp Premium).
The tiers are intentionally value-based, but each paid level also needs specific products and services that justify the upgrade in practical terms.
Best for camps getting started and using DeerCamp right now.
Best for camps that need planning, maps, privacy, and smoother member coordination.
Best for camps preserving history, keepsakes, and multi-year archives.
Use this section to align product decisions with the membership story. Each tier should solve a different class of customer problem.
| Tier | Role in product | Customer promise | Product job |
|---|---|---|---|
| FF | Entry and everyday use | Capture this season | Help camps get live fast and use DeerCamp now |
| DC+ | Operations tier | Run your camp better | Help camps organize people, planning, and place |
| DCP | Preservation tier | Preserve your camp forever | Help camps archive, protect, and package legacy |
Deliver a complete DeerCamp that feels real and useful without feeling crippled. Free Forever should be lovable enough that camps proudly use it.
Turn DeerCamp into an operational tool for running camp better this season: planning, maps, privacy, access, and support.
Make DeerCamp the long-term archive, recap, and protection layer for a camp’s history.
Build the strongest DC+ operational tools first, then layer in DCP archive, recap, export, and recovery value.
Each row shows the public feature name, the internal development definition, and whether it belongs in v1 or a later phase.
| Customer-facing feature | Internal dev definition | Phase |
|---|---|---|
| Build Your Camp | Create camp record, camp identity, hero/sign, camp metadata, and base shell | v1 |
| Camp Members | Invite flow, join flow, member list, and basic profiles | v1 |
| CampFeed | Image posts, captions, comments, and delete controls | v1 |
| Traditions | CRUD for camp traditions | v1 |
| Recipes | CRUD for recipes and detail/modal view | v1 |
| Wall of Fame | Featured legacy/highlight section | v1 |
| Basic Camp Privacy | Whole-camp public/private visibility | v1 |
| Steward Controls | Core moderation and camp management rights | v1 |
| Camp Return Access | Safe steward/member return links and saved access flow | v1 |
| Basic Storage | Base media/content cap | v1 |
| Customer-facing feature | Internal dev definition | Phase |
|---|---|---|
| Camp Planner | Shared calendar with custom camp events | v1 |
| State Season Dates | Auto-surface state opener/reference dates | v1 |
| Event Types | Structured event types like opener, sight-in, prep, work weekend, processing | v1 |
| Assigned Camp Events | Assign events to members/roles | later |
| Recurring Annual Events | Reusable yearly event templates | later |
| Camp Maps | Upload map image and create camp map workspace | v1 |
| Stand Pins | Add named stand markers and notes | v1 |
| Drive Pins | Add drive points/routes/labels | v1 |
| Terrain Labels | Trails, parking, cabins, food plots, swamps, creeks | later |
| Draw-on-Map Tools | Draw routes, zones, and boundaries | later |
| Roles & Access | Expanded roles beyond Steward/Member | v1 |
| Role-based Visibility | Permission by role | v1 |
| Member Status Management | Invited/joined/active/inactive logic | v1 |
| Private Sections | Section-level visibility controls | v1 |
| Map Privacy Controls | Hide stand/drive maps from public | v1 |
| Expanded Storage | Larger media/content quota | v1 |
| Reduced DeerCamp Branding | Lower DeerCamp visual presence | v1 |
| Priority Steward Support | Tier-based support triage | v1 |
| Camp Operations Dashboard | Control center for planning, maps, and access | later |
| Customer-facing feature | Internal dev definition | Phase |
|---|---|---|
| Camp Archive | Organize content by year/season | v1 |
| Year Filters | Filter content by year | v1 |
| Archive Seasons | Historical season views/snapshots | later |
| Season Recaps | Generated season summary view | later |
| Annual Memory Book | Exportable PDF recap/book | later |
| Camp Timeline | Structured milestone/history timeline | later |
| Full Camp History | Long-view historical narrative layer | later |
| Camp Protection | Deleted-content recovery and restore tools | later |
| Archive Snapshots | Rollback/snapshot points | later |
| Camp Export | Export camp data/media/archive package | later |
| Custom Camp Look | Premium branding/theme options | later |
| Premium Branding Reduction | Further reduce DeerCamp branding | later |
| Early Access | Flag premium users for beta/early release | v1 |
| White-Glove Support | Top-tier support handling | v1 |
| Premium Archive Storage | Highest storage tier for long-term retention | v1 |
This is the clean version to use in sales conversations and on the website. Keep the messaging outcome-based, then justify upgrades with visible product value.
| Feature | FF | DC+ | DCP |
|---|---|---|---|
| Build your camp | Yes | Yes | Yes |
| Add members | Yes | Yes | Yes |
| CampFeed, traditions, recipes | Yes | Yes | Yes |
| Basic camp privacy | Yes | Yes | Yes |
| Private Sections | Yes | Yes | |
| Roles & Access | Basic | Expanded | Expanded |
| Camp Planner | Yes | Yes | |
| Camp Maps | Yes | Yes | |
| Storage | Core | Expanded | Premium archive |
| Reduced branding | Yes | Yes+ | |
| Priority support | Yes | Highest | |
| Camp Archive by year | Yes | ||
| Season Recaps | Yes | ||
| Annual Memory Book | Yes | ||
| Camp Timeline | Yes | ||
| Camp Protection / restore | Yes | ||
| Custom Camp Look | Yes | ||
| Early feature access | Yes |
These are the practical questions a customer will ask when deciding whether to move up a tier.
This is the practical build order. Build the features that create the clearest upgrade path first.
| Priority | Feature | Tier | Why it matters |
|---|---|---|---|
| 1 | Private Sections | DC+ | Immediate paid reason for public-facing camps that need to protect stands and drives |
| 2 | Roles & Access | DC+ | Transforms DeerCamp from a member list into a managed camp tool |
| 3 | Camp Planner | DC+ | Clear operational value that camps understand immediately |
| 4 | Camp Maps | DC+ | One of the strongest practical paid differentiators |
| 5 | Expanded Storage + tier flags | DC+ / DCP | Needed for both monetization and support triage |
| 6 | Priority support tagging | DC+ / DCP | Lets paid support actually function |
| 7 | Camp Archive + Year Filters | DCP | Creates the first real premium preservation layer |
| 8 | Early Access flagging | DCP | Easy premium value with low build complexity |
| 9 | Season Recaps | DCP | Turns stored content into a premium product |
| 10 | Annual Memory Book export | DCP | High emotional value and strong differentiator |
| 11 | Camp Protection / restore | DCP | Adds peace of mind and archive durability |
| 12 | Custom Camp Look | DCP | Completes the premium ownership feel |
Use this language for web pages, one-pagers, sales conversations, and pricing comparisons.
Launch your camp, invite your crew, and start saving the traditions, recipes, memories, and moments that matter now.
Add planning, maps, privacy controls, and expanded member tools to organize your camp with less confusion and more control.
Unlock archives, recaps, memory books, recovery tools, and premium presentation features built for long-term camp legacy.
Free Forever gets a camp live fast. DeerCamp Plus helps camps run better. DeerCamp Premium helps camps preserve their story forever.
Upgrade to DC+ for camp planning, maps, privacy, and member operations. Upgrade to DCP for archives, season recaps, keepsakes, recovery, and legacy preservation.
DC+ should be labeled Most Popular because it solves immediate, practical camp-management problems.
DeerCamp helps camps capture this season, run camp better, and preserve their story for the next generation.